Social Media Assets for Checkit
As part of Checkit’s ongoing brand evolution, I was responsible for designing engaging social media assets to enhance their online presence, boost engagement, and strengthen brand consistency. The goal was to create visuals that were not only eye-catching but also aligned with Checkit.net’s identity, ensuring a cohesive and professional look across all platforms—particularly on LinkedIn
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The Challenge
Checkit needed social media assets that would:
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Drive engagement and increase brand visibility.
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Maintain brand consistency while keeping content fresh.
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Clearly communicate key messages, from product announcements to thought leadership posts.
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Adapt to different formats, including LinkedIn carousels, static posts, and animated graphics.
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The Solution
To achieve these goals, I designed a comprehensive suite of social media assets that aligned with Checkit’s new visual identity while remaining flexible for various types of content. This included:
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Branded Templates: Custom-designed, easy-to-update templates for LinkedIn posts, ensuring consistency across campaigns.
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Infographics & Data Visualizations: Simplifying complex information into digestible, visually appealing formats.
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Product & Service Announcements: High-impact graphics highlighting key features and updates.
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Engagement-Driven Content: Thought leadership posts, customer testimonials, and interactive elements designed to encourage audience interaction.
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By incorporating bold typography, a modern color palette, and strategic imagery, I ensured that each asset was not only visually appealing but also aligned with Checkit’s brand personality.
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The Outcome
The new social media assets led to significant improvements in Checkit’s online performance, including:
✔ 35% increase in LinkedIn engagement within the first three months.
✔ Higher post visibility, leading to increased website traffic and inquiries.
✔ Stronger brand presence, with a more polished and professional look across digital platforms.
✔ Positive feedback from the internal team, who found the templates and designs easy to use and update.
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Final Thoughts
This project showcases my ability to design impactful social media assets that drive engagement and reinforce brand identity. By blending branding, illustration, and strategic composition, I helped Checkit establish a stronger digital presence, ensuring their content not only stood out but also resonated with their audience.
