IQPC Event
For IQPC Event, I was tasked with creating a cohesive event branding package that ensured a seamless and visually engaging experience—both online and in person. The challenge was to design assets that not only captured the brand’s identity but also enhanced audience engagement across multiple touchpoints, including social media, video, booth design, and printed materials.
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The Challenge
The event needed a bold and dynamic visual identity that would:
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Stand out in a crowded event space.
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Maintain consistency across digital and physical assets.
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Enhance engagement before, during, and after the event.
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Align with brand guidelines while introducing fresh, engaging visuals.
02
The Solution
To bring the event branding to life, I developed a comprehensive visual system, ensuring that every element—from social graphics to booth displays—felt cohesive and impactful. Key design elements included:
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Booth Design: A visually engaging space with large-scale graphics, clear messaging, and interactive elements.
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Social Media Assets: A set of countdown posts, speaker announcements, and event teasers using abstract and relevant imagery to drive excitement.
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Promotional Videos: Motion graphics and event trailers designed to boost pre-event buzz.
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Printed Materials: Event booklets, signage, and banners that provided clear information while reinforcing the brand identity.
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To maintain a unified look, I carefully balanced bold typography, a dynamic color palette, and strategic imagery, ensuring each asset was visually appealing and functional.
03
The Outcome
​The event branding successfully:
✔ Increased engagement on social platforms leading up to the event.
✔ Created a standout booth presence, drawing attendees in and sparking conversations.
✔ Delivered a seamless brand experience across all event materials.
✔ Received positive feedback from both attendees and stakeholders for its modern, polished aesthetic.
04
Final Thoughts
This project highlights my ability to create immersive, multi-platform event branding, blending digital and physical design to craft a memorable experience. By strategically combining branding, illustration, typography, and layout design, I ensured that every touchpoint reinforced the brand’s presence while making a lasting impression.
